Proposed Marketing Strategy for Game Developer In Bandung Based On Micro And Macro Environment
Indonesia is the 17th biggest market in the world and biggest game market in South East Asia,however the size of the game market cannot be utilized by local developers. The evident come from the small number market share of local games, small annual revenuesof game developers and the small role of t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29595 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |