MARKETING STRATEGY FORMULATION OF FOOD PRODUCT: CASE STUDY OF SAMBAL ̉̉ROAR̉̉
The purpose of this research aimed to analyze what are the internal and external factors that can affect the product marketing strategy of ROAR and what are the appropriate alternative strategies that can be chosen by ROAR to be applied in marketing their products. <br /> <br /> This re...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29630 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |