STRATEGY FORMULATION FOR PENETRATING MARKET: A CASE STUDY OF ROUDHOH TRAVEL CIANJUR
Tourism sector is one of biggest economy contribution for Indonesia. That matter has realize by government since 1978, so they created TAP MPR No.IV/MPR/1978. That’s it the background of Roudhoh Travel started the business in 2005 at SCBD Sudirman and move to Cianjur in 2011. <br /> <br...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29177 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |