NEW GROWTH STRATEGY USING MARKET PENETRATION STRATEGY BASED ON ANSOFF MATRIX (CASE STUDY: DRYKEUN)
This research is aimed to determine the growth strategy for market penetration of Drykeun to address new customers in order to do expansion. Business must have strategy in order to survive or grow, if any business lack of that, whether in any size of business, it will collapse in the matter of time....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84093 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |