EFFECT OF COMMUNITY RELATIONSHIP MANAGEMENT, RELATIONSHIP MARKETING ORIENTATION, CUSTOMER ENGAGEMENT, AND BRAND TRUST ON DRYKEUN’S BRAND LOYALTY: A CASE STUDY OF DRYKEUN

EFFECT OF COMMUNITY RELATIONSHIP MANAGEMENT, RELATIONSHIP MARKETING ORIENTATION, CUSTOMER ENGAGEMENT, AND BRAND TRUST ON DRYKEUN’S BRAND LOYALTY: A CASE STUDY OF DRYKEUN

The laundry industry in Indonesia has been undergoing a significant transformation in recent years, largely driven by the increasing use of social media as a marketing and engagement tool. The massive laundry industry in Indonesia causes entrepreneurs in the laundry sector to face the challenge of s...

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Bibliographic Details
Main Author: Febriyan, Aris
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75510
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/75510

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