MARKET PENETRATION EVALUATION OF INFRASTRUCTURE AS A SERVICE (IAAS) TO FORMULATE MARKETING STRATEGY: CASE STUDY LUMOS TECH INDONESIA
The International Data Corporation (IDC) has predicted a growth rate of approximately 20-30% for cloud computing in Indonesia. This presents a great opportunity for incumbent players to expand their market share, particularly in the field of Infrastructure as a Service (IaaS), where represent...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85970 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |