CUSTOMER PERCEPTION INFLUENCE TOWARDS CASH FLOW PROJECTION FOR EVENT PLANNER IN BANDUNG

• Main Author: Nola Adalea Agma (19215065), Nisita
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/29683
• Institution: Institut Teknologi Bandung

This research discusses about expanding event planner company by creating new product to reach new market based on consumer perception and cash flow projection. This research conducted in Bandung area with 18-30 age range. According to conceptual framework in this research, online questionnaire conducted to get consumer perception information. Factors from conceptual framework and company data used to design the questionnaire. Current event planner packages used to get the price based on consumer perception and tendency to choose the package. Consumer perception information is being used for cash flow projection and finding factors affecting the tendency to choose event planner package. The findings from this research is the most important factor to consider in creating new package for event planner in Bandung is price. Price for some current packages already suitable for the market. Differentiation between package and detail explanation is important for the customer to make the decision.