BUILDING BRAND IMAGE WITH MODERATE INCONGRUNCE SPONSORSHIP ON CO-SPONSORSHIP EVENT (CASE STUDY: MOGU-MOGU BRAND)
<p align="justify">Brand image can be build through the variety of marketing events, one of them is sponsorship. By doing sponsorship, if the sponsor and the event has congruence or similarity then the brand image can transferred positively, but in this research, incongruence in mode...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29724 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |