BRI SATELLITE BUSINESS STRATEGY: CAPTURING OPPORTUNITIES OF BRISAT USING APPRECIATIVE INQUIRY

• Main Author: ANGGELAR (NIM 29115528), ODE
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/29865
• Institution: Institut Teknologi Bandung

PT. Bank Rakyat Indonesia, TBK (BRI) is one of the national owned company in banking industry, besides Mandiri, BNI, and BTN. BRI established in 16 December 1895. The headquarters located in Jakarta, with dozens of region office and thousands of branch office that spread all across Indonesia. <br /> <br /> In 2016, exactly in month of June, BRI do business maneuver that give them advantage over other banks with buying their own satellite that used for their internal needs, this satellite named BRIsat. This satellite purpose is for banking communication needs, such as message delivery from headquarters to branch and conversely. This thing done to reach BRI goals,to become paperless company. By owning their own satellite, BRI can smoothen their banking activity without the need of satellite rent like they used to be with other companies that called Condominium Satellite (Condotel). BRI satellite in this matter, considered not yet optimally utilized the use of satellite in just communication purpose only. After being review and analyzed, this satellite can be optimalized into further utilization. In contrary, to maximalized the use of this satellite, BRI has to faced the regulation that made by ministry of communication and informatics which also regulation made by the government that limited the use of this satellite. <br /> <br /> To see and to analyzed further use of this satellite, there is method that will be used named appreciative inquiry. Based on this method, revealed that the use of this satellite can be optimalized with many completeness that already attached in this satellite.