IMPACT OF APPAREL̉̉S AESTHETIC DIMENSION AND ETHNOCENTRISM ON YOUNG WOMEN̉̉S ONLINE CONSUMER BEHAVIOR IN INDONESIA
The broaden usage of internet since few years ago has a direct impact on the shift of consumer’s <br /> <br /> behavior from traditional (offline) to modern (online). That change forms a close relation with how <br /> <br /> consumer evaluate products before buying them Â...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30230 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |