How consumer ethnocentrism can predict consumer preferences – construction and validation of SCONET scale
Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local products over foreign, usually measured by using CETSCALE (Shimp & Sharma, 1987). Besides its popularity, this scale is criticized because of its too strong a normative and ideological character. We...
Saved in:
Main Author: | |
---|---|
Format: | Article PeerReviewed |
Language: | English English English English |
Published: |
Committee for Psychological Science PAS
2018
|
Subjects: | |
Online Access: | https://repository.unair.ac.id/110647/1/How%20consumer%20ethnocentrism%20can%20predict%20consumer_construction%20and%20validation%20of%20SCONET%20scale.pdf https://repository.unair.ac.id/110647/2/peer%20review_How%20consumer%20ethnocentrism%20can%20predict%20consumer%20preferences.pdf https://repository.unair.ac.id/110647/3/Turnitin_How%20consumer%20ethnocentrism%20can%20predict%20consumer%20preferences.pdf https://repository.unair.ac.id/110647/6/How%20consumer%20ethnocentrism%20can%20predict%20consumer%20preferences-construction%20and%20validation%20of%20SCONET%20scale.pdf https://repository.unair.ac.id/110647/ https://journals.pan.pl/ppb/119504 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universitas Airlangga |
Language: | English English English English |
Internet
https://repository.unair.ac.id/110647/1/How%20consumer%20ethnocentrism%20can%20predict%20consumer_construction%20and%20validation%20of%20SCONET%20scale.pdfhttps://repository.unair.ac.id/110647/2/peer%20review_How%20consumer%20ethnocentrism%20can%20predict%20consumer%20preferences.pdf
https://repository.unair.ac.id/110647/3/Turnitin_How%20consumer%20ethnocentrism%20can%20predict%20consumer%20preferences.pdf
https://repository.unair.ac.id/110647/6/How%20consumer%20ethnocentrism%20can%20predict%20consumer%20preferences-construction%20and%20validation%20of%20SCONET%20scale.pdf
https://repository.unair.ac.id/110647/
https://journals.pan.pl/ppb/119504