How consumer ethnocentrism can predict consumer preferences – construction and validation of SCONET scale

• Main Author: Rahkman Ardi
• Format: Article PeerReviewed
• Language: English; English; English; English
• Published: Committee for Psychological Science PAS 2018
• Subjects: BF Psychology
• Online Access: https://repository.unair.ac.id/110647/1/How%20consumer%20ethnocentrism%20can%20predict%20consumer_construction%20and%20validation%20of%20SCONET%20scale.pdf; https://repository.unair.ac.id/110647/2/peer%20review_How%20consumer%20ethnocentrism%20can%20predict%20consumer%20preferences.pdf; https://repository.unair.ac.id/110647/3/Turnitin_How%20consumer%20ethnocentrism%20can%20predict%20consumer%20preferences.pdf; https://repository.unair.ac.id/110647/6/How%20consumer%20ethnocentrism%20can%20predict%20consumer%20preferences-construction%20and%20validation%20of%20SCONET%20scale.pdf; https://repository.unair.ac.id/110647/; https://journals.pan.pl/ppb/119504
• Institution: Universitas Airlangga

Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local products over foreign, usually measured by using CETSCALE (Shimp & Sharma, 1987). Besides its popularity, this scale is criticized because of its too strong a normative and ideological character. We...