Existential anxiety and consumer ethnocentrism : what influences preference for local or non-local food?
Research supporting terror management theory has shown that mortality salience triggers consumer ethnocentrism. The current study looks into how exposure to death-related media context affects consumer ethnocentric behaviour. Moreover, it is aimed to examine the possible mediating factors between th...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/10356/73971 |
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| Institution: | Nanyang Technological University |
| Language: | English |