An explorative study : how existential anxiety influences our preference for local brands

Past literatures (Friese & Hofmann, 2008; Marchlewski & Fetchenhauer, 2006) found support on the relationship between mortality salience (MS) on consumer ethnocentrism. However, little research had been done on the mediating factors between these constructs. Therefore, mediation analysis is...

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Bibliographic Details
Main Author: Thongson, Cindy
Other Authors: Kenichi Ito
Format: Final Year Project
Language:English
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10356/73975
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Institution: Nanyang Technological University
Language: English