An explorative study : how existential anxiety influences our preference for local brands
Past literatures (Friese & Hofmann, 2008; Marchlewski & Fetchenhauer, 2006) found support on the relationship between mortality salience (MS) on consumer ethnocentrism. However, little research had been done on the mediating factors between these constructs. Therefore, mediation analysis is...
Saved in:
Main Author: | Thongson, Cindy |
---|---|
Other Authors: | Kenichi Ito |
Format: | Final Year Project |
Language: | English |
Published: |
2018
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/73975 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |
Similar Items
-
Existential anxiety and consumer ethnocentrism : what influences preference for local or non-local food?
by: Sukiato, Cindy Suryautama
Published: (2018) -
The influence of existential locality on labor force age migration decision making
by: Wimontip Musikaphan, et al.
Published: (2014) -
Subjective socioeconomic status and nutritional labels : do they influence our food choices and preferences?
by: Moh, Heng Gee
Published: (2019) -
Influence of existential locality on labor force age out-migration and the elderly's and children's living arrangement
by: Wimontip Musikaphan
Published: (2023) -
Muslim Refugees in Europe: An Existential Threat?
by: Arosoaie, Aida
Published: (2015)