CONSUMER PREFERENCE INFLUENCE TOWARDS REVENUE OPTIMISATION FOR LOCAL BRAND ACCESSORIES IN BANDUNG
Bandung as top three in the largest number of economic businesses with a single business network in creative industry with total amount 5.68% (Badan Ekonomi Kreatif & Badan Pusat Statistik , 2017), makes company have a high threat of new entrants that brings new capacity and a desire to gain...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41140 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |