Proposed Recruitment Strategy (Case of PT Kreasi Edulab Indonesia)

• Main Author: Gina Nabila Abduh-29115710, Ratu
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/30257
• Institution: Institut Teknologi Bandung

PT Kreasi Edulab Indonesia (Edulab) is one of education consultant in Indonesia. <br /> <br /> Edulab provides consulting and tutoral services to facilitate their students at their study <br /> <br /> problem. Teaching and learning process are their key activities. Educator is one of their <br /> <br /> key resources, one of the other is staff. Their customer segment is high school students <br /> <br /> who are in preparation of National Exam and SBMPTN. <br /> <br /> Current issue they faced is the lack of educator, which can distract their main services. <br /> <br /> From the analysis, the root cause from the business issue is ineffective recruitment <br /> <br /> strategy. From the current strategy analysis, Edulab using several methods of <br /> <br /> recruitment such as join cooperation with Universitas Islam Negeri Sunan Gunung Djati <br /> <br /> Bandung, jobfair, advertisement, and career center ITB with public university graduated <br /> <br /> qualification. The private university graduated are not accepted eventhough the number <br /> <br /> of applicants are quite high. <br /> <br /> The proposed solution is to outreach efforts which means spreading the join cooperation <br /> <br /> and career center to other universities, accepting strategy which means accepting <br /> <br /> applicants from private university graduated, and new allocation strategy to allows <br /> <br /> private university graduated applicants join the educator position to teach intensive UN <br /> <br /> classes only.