THE EFFECTS OF DECORATIVE GLOWING LIGHT COLORS, LIGHT INTENSITY AND POSITION OF LIGHT SOURCE ON ROMANTIC EXPERIENCE RELATED TO PERCEPTION RESPONSE, EMOTION AND ATTITUDE VISITOR OF CAFE

• Main Author: RIZKI (NIM: 27115043), RIANA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/30403
• Institution: Institut Teknologi Bandung

The increasing number of cafes causes competition higher, in addition bustle of <br /> <br /> the people leads everything to monotonous, so entertainment is needed in a <br /> <br /> practical way even though only eat and drink with couple. This encourages the <br /> <br /> business people in determining the right strategy, by creating thematic cafes, like <br /> <br /> a café with an interior that creates a romantic atmosphere. In this research, color <br /> <br /> setting of glowing light, light intensity, and position of light source will be tested. <br /> <br /> So far, there have been many researches investigating the dim lighting but it is <br /> <br /> rare to have a research discussing dim, decorative lighting coming from a glowing <br /> <br /> light source to romantic experience. Thus, this experiment aims to test the color <br /> <br /> variables of glowing light, the light intensity and the position of the light source <br /> <br /> which are expected to support the romantic experience of the cafe visitors using <br /> <br /> pseudo-experiment method in order to get the perception, emotion and attitude <br /> <br /> responses from the cafe visitors. There are 13 kinds of conditions presented in this <br /> <br /> experiment, which consists of 3 levels of light intensity namely 1lx, 4lx and 8lx <br /> <br /> and then it presents 3 kinds of light color namely the glowing red, blue and green <br /> <br /> placed on the table or hung on the table. Twenty couples of respondents subjected <br /> <br /> in this research are people who have a couple (not married) and visit the cafe <br /> <br /> frequently. The characteristics of the subjects under research are lovers, male and <br /> <br /> female included in the early adulthood (age 20-30 years) in which to assess each <br /> <br /> condition through the perceptual responses, emotions and attitudes that are <br /> <br /> obtained. Before conducting the main experiment, a trial experiment is firstly <br /> <br /> conducted. It aims to see to what extent the experimental stimulus used can <br /> <br /> produce valid and reliable data. The light filters used as instrument in this <br /> <br /> experiment are fiber optics and chameleon stickers that can produce glowing light. <br /> <br /> Data collection of the research uses the instrument of questionnaire. The data <br /> <br /> obtained through the experiment are in the form of numerical data which then be <br /> <br /> analyzed by One Way ANOVA calculation; it generally reveals that the tendency <br /> <br /> to the intensity of dim and glowing light to the very dim affects the romantic <br /> <br /> experience, the distance of light source to the respondent's eyes and the color of <br /> <br /> the glowing light influence as well. Condition of the light color is glowing red, <br /> <br /> with the lowest light intensity of 1lx and the position of the light source is placed <br /> <br /> over the table, is the most favorable condition of romantic experience compared to <br /> <br /> other conditions. Based on one of the analysis results, it can be concluded that the <br /> <br /> lower the intensity of red glowing light, the visitor’s emotion becomes more <br /> <br /> pleased, excited and lured. Moreover, the lower the intensity of red glowing light, <br /> <br /> the responses of couple-visitor's perception becomes warmer, intimate and <br /> <br /> passionate. Meanwhile, the attitude response has almost the same results on all <br /> <br /> conditions, so it has no significant effect. The tendency of warm light has already <br /> <br /> started to show a positive effect even at very low intensity level. The conclusion <br /> <br /> can be proved by the value that has the highest mean on that condition.