ASSESSMENT OF YOUTUBE WEB SERIES EFFECTIVENESS AS AN ADVERTISING STRATEGY IN INDONESIA
Nowadays, there are many developments happened especially in digital media and <br /> <br /> social media. For example, many companies now using YouTube as their platform <br /> <br /> to deliver creative advertising strategy. In Indonesia, it started by Axe Indonesia <br...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/30453 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |