ASSESSMENT OF YOUTUBE WEB SERIES EFFECTIVENESS AS AN ADVERTISING STRATEGY IN INDONESIA

Nowadays, there are many developments happened especially in digital media and <br /> <br /> social media. For example, many companies now using YouTube as their platform <br /> <br /> to deliver creative advertising strategy. In Indonesia, it started by Axe Indonesia <br...

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Bibliographic Details
Main Author: Singgih Setiawan (19015089), Ridho
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/30453
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Institution: Institut Teknologi Bandung
Language: Indonesia