Assessing Small Medium Enterprise Merchant Intention to Use Mobile Point Of Sale

• Main Author: Dalianto (NIM: 29116457), Rizfa
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/30564
• Institution: Institut Teknologi Bandung

The rapid growth of financial technology as an innovation in technology and the growth of the use of cellular phone that make it easier for small and medium enterprises to develop their business compared to using traditional is a driving force in building a point of sale information system in the business environment as will be done by PT. ZXY. Developing a mobile point of sale that is easily accepted and adopted by merchant is not an easy thing. Companies must understand what factors can influence merchants' adoption to use mobile point of sale. <br /> <br /> <br /> <br /> In overcome this issue, this research was carried out by identifying factors in the pre-requirements, drivers, and barriers that influence the adoption of merchants to use the mobile point of sale and to recommend strategies in developing a mobile point of sale. Factor analysis was carried out on 20 merchants who had experience in using the mobile point of sale and 75 merchants who had not adopted a mobile point of sale. Qualitative methods with interview and assessment were chosen in this study because the mobile point of sale is a relatively new thing for a research and there are still many food and beverage merchants in small and medium businesses who have not adopted technology that can help their business. <br /> <br /> <br /> <br /> Based on analysts, the solution indicate that knowledge and needs are a factor in pre-requisites. Ease of use, new services, new customers, company image, and costs are the driving factors. Factors of trust and security are barrier, those are factors that influence the adoption of merchant’s intention to use mobile point of sale. <br /> <br /> <br /> <br /> Furthermore, the strategy implementation is conducted for PT. ZXY which consist of six strategy on product strategy, free trials, beneficial features, payment method, device adjustment, and company image by targeting unserved or under-served market.