BUSINESS SUSTAINABILITY ANALYSIS OF TELKOM INDONESIA THROUGH ALTERNATIVE SELECTION FOR FIXED-LINE BUSINESS (CASE STUDY OF PT. TELEKOMUNIKASI INDONESIA, TBK)

• Main Author: AMALIA SINULINGGA , RIZKY
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/30606
• Institution: Institut Teknologi Bandung

Telkom Indonesia as one of the telecommunication company in Indonesia that offer services in the fixed voice market and message service faced the problem of decreasing demand on fixed voice market. According to data from Badan Pusat Statistik (BPS), the number of households that using fixed line telephone showed the downtrend from 2011 to 2015. The downtrend happened because of the shifting of telecommunication trend from fixed line phone to mobile phone, now as known as a smartphone, whereas the smartphone as communication tools is easier to be used and more practical in daily activity. The shift in fixed line business and the decline in households with fixed-line telephone lead to future concerns that fixed line business are no longer viable. <br /> <br /> This research aims to analyze the financial strategy that can do for fixed line business sustainability. External and internal condition from environment used to see the threat and opportunity that can achieve by the company. Sustainability of fixed line business will analyze by using financial performance and cost and revenue differential. <br /> <br /> From the analysis result, fixed line business might be continue operated by terms bundling with other services in order to increase the profit. The digital transformation had a promising solution to increase fixed-line revenue. Along with digital transformation, the company should make an IT investment model which can make improvement in IT systems and processes and also support the digital transformation itself. IT investment model can be started by evaluating the capabilities of companies capital and resource of the fund, followed by making a recommendation for IT investment and some implementation roadmaps. Expanding infrastructure and service improvement are the main focus on IT investment.