CREATING CUSTOMERS’ PURCHASE DECISION THROUGH CO-BRANDING IN CREATIVE INDUSTRY

Some of the biggest problems faced by MSMEs in Indonesia are limited amount of <br /> <br /> <br /> capital for both working capital & investment and difficulties marketing (Kamar <br /> <br /> <br /> Dagang dan Industri, 2016). There are many strategies t...

Full description

Saved in:
Bibliographic Details
Main Author: Regina (19215064), Rosa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/30688
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia