PERCEPTION USER TO INCREASE INFORMATION PRODUCT GOLF COURT AT MOUNTAIN VIEW GOLF BANDUNG
Recent years, golf has become a sport that is more popular in the community, where <br /> <br /> <br /> the wider community can feel the sensation of playing golf. For the people of <br /> <br /> <br /> Indonesia, golf is not just sports or activities that are...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31232 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Recent years, golf has become a sport that is more popular in the community, where <br />
<br />
<br />
the wider community can feel the sensation of playing golf. For the people of <br />
<br />
<br />
Indonesia, golf is not just sports or activities that are done to fill spare time. Golf has <br />
<br />
<br />
become a separate lifestyle that encompasses many aspects, where various activities <br />
<br />
<br />
such as business transactions and other important talks occur above the golf course. <br />
<br />
<br />
Golf is a sport that has great business potential to work on, from membership fees, golf <br />
<br />
<br />
equipment, audience ticket sales, to related supporting industries such as food, drinks, <br />
<br />
<br />
services, to lodging that is usually available on the golf course. <br />
<br />
<br />
Facilities and prices are two elements that are the strategies of each golf course in <br />
<br />
<br />
achieving the company's targets. The different strategies implemented by each golf <br />
<br />
<br />
course are due to competition in the effort to achieve the largest market share in the <br />
<br />
<br />
field of golf field providers in Bandung. Mountain View Golf Club is second in the <br />
<br />
<br />
market share chart. Sales at BGG were higher than MVG sales even though the price <br />
<br />
<br />
for playing golf in BGG was higher than the price for playing golf on MVG. Based on <br />
<br />
<br />
the background of the above problems, the authors are interested in conducting <br />
<br />
<br />
research to study and to solve these problems. <br />
<br />
<br />
Based on the analysis, the root cause come from the weaknesses of golf field Mountain <br />
<br />
<br />
View Golf. The root cause includes promotion still tends to go offline (lack of <br />
<br />
<br />
information), the field facilities in it still do not meet such international standards <br />
<br />
<br />
(signs, guides in the field). To solve the problems proposed solutions that formulated <br />
<br />
<br />
to increase information product MVG is updating information products so as to renew <br />
<br />
<br />
user perceptions in a positive direction. |
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