PERCEPTION USER TO INCREASE INFORMATION PRODUCT GOLF COURT AT MOUNTAIN VIEW GOLF BANDUNG

• Main Author: ANINDITA/ 29116194, TARITA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/31232
• Institution: Institut Teknologi Bandung

Recent years, golf has become a sport that is more popular in the community, where <br /> <br /> <br /> the wider community can feel the sensation of playing golf. For the people of <br /> <br /> <br /> Indonesia, golf is not just sports or activities that are done to fill spare time. Golf has <br /> <br /> <br /> become a separate lifestyle that encompasses many aspects, where various activities <br /> <br /> <br /> such as business transactions and other important talks occur above the golf course. <br /> <br /> <br /> Golf is a sport that has great business potential to work on, from membership fees, golf <br /> <br /> <br /> equipment, audience ticket sales, to related supporting industries such as food, drinks, <br /> <br /> <br /> services, to lodging that is usually available on the golf course. <br /> <br /> <br /> Facilities and prices are two elements that are the strategies of each golf course in <br /> <br /> <br /> achieving the company's targets. The different strategies implemented by each golf <br /> <br /> <br /> course are due to competition in the effort to achieve the largest market share in the <br /> <br /> <br /> field of golf field providers in Bandung. Mountain View Golf Club is second in the <br /> <br /> <br /> market share chart. Sales at BGG were higher than MVG sales even though the price <br /> <br /> <br /> for playing golf in BGG was higher than the price for playing golf on MVG. Based on <br /> <br /> <br /> the background of the above problems, the authors are interested in conducting <br /> <br /> <br /> research to study and to solve these problems. <br /> <br /> <br /> Based on the analysis, the root cause come from the weaknesses of golf field Mountain <br /> <br /> <br /> View Golf. The root cause includes promotion still tends to go offline (lack of <br /> <br /> <br /> information), the field facilities in it still do not meet such international standards <br /> <br /> <br /> (signs, guides in the field). To solve the problems proposed solutions that formulated <br /> <br /> <br /> to increase information product MVG is updating information products so as to renew <br /> <br /> <br /> user perceptions in a positive direction.