BUSINESS CHANGING STRATEGY OF SME IN REST AREA CIPULARANG TOLL ROAD
Cipularang toll road is one part of toll road that connect Jakarta and Bandung. In this toll road, there are 5 rest areas, km 72a, km 72b, km 88a, km 88b, and km 97. Each rest area has stores that provide customers with food, drink and other facilities. SABO is one of store that exist in rest area 7...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31379 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |