THE TASTE OF ‘LOCAL’ TARGET AUDIENCE TO THE KITSCH TV COMMERCIALS IN INDONESIA

Human civilization necessitates the birth of elite culture and popular mass culture. <br /> <br /> Products or work of elite culture that is considered high culture often requires <br /> <br /> intellect and high sensitivity to respond. Works like this are usually in demand b...

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Bibliographic Details
Main Author: Hanif (NIM: 37014004), Wildan
Format: Dissertations
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/31603
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Institution: Institut Teknologi Bandung
Language: Indonesia