Use of a high-value social audience index for target audience identification on Twitter

• Main Authors: LO, Siaw Ling, CORNFORTH, David, CHIONG, Raymond.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Twitter; Topic modelling; Machine learning; Audience segmentation.; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/6107; https://ink.library.smu.edu.sg/context/sis_research/article/7110/viewcontent/LoSiawLing_2015_Use_of_high_value_social_audience_index.pdf
• Institution: Singapore Management University

With the large and growing user base of social media, it is not an easy feat to identify potential customers for business. This is mainly due to the challenge of extracting commercially viable contents from the vast amount of free-form conversations. In this paper, we analyse the Twitter content of...