Use of a high-value social audience index for target audience identification on Twitter
With the large and growing user base of social media, it is not an easy feat to identify potential customers for business. This is mainly due to the challenge of extracting commercially viable contents from the vast amount of free-form conversations. In this paper, we analyse the Twitter content of...
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Main Authors: | LO, Siaw Ling, CORNFORTH, David, CHIONG, Raymond. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2015
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Online Access: | https://ink.library.smu.edu.sg/sis_research/6107 https://ink.library.smu.edu.sg/context/sis_research/article/7110/viewcontent/LoSiawLing_2015_Use_of_high_value_social_audience_index.pdf |
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Institution: | Singapore Management University |
Language: | English |
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