Using support vector machine ensembles for target audience classification on Twitter

• المؤلفون الرئيسيون: LO, Siaw Ling, CHIONG, Raymond, CORNFORTH, David
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2015
• الموضوعات: Blogging; Data Mining; Marketing; Social Media; Support Vector Machine; Computer Engineering; Numerical Analysis and Scientific Computing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/5906; https://ink.library.smu.edu.sg/context/sis_research/article/6904/viewcontent/LoSiawLing_2015_Using_SVM_ensembles_for_target_audience_classification_on_Twitter.pdf

The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twi...