BRAND COMMUNICATION STRATEGY TO GENERATE BRAND EXPERIENCE (CASE STUDY : KIKONOXA)
Fashion brand must be associated with the user lifestyle in specific culture especially outdoor brand. Kikonoxa is modern urban outdoor brand that offer the durability and the stylish lifestyle for the customer. From the brand founded there are several misconception and gap about the perceived value...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31738 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |