WORD OF MOUTH INNOVATION DIFFUSION MODEL 1
Diffusion of ideas, innovation and many other forms of interest has not only managed to plague humanity but also confound us due to their spontaneous nature. People around the world has used many means (innovation diffusion, heat diffusion, bass theory, agent-based model) to understand and find t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/32375 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Diffusion of ideas, innovation and many other forms of interest has not only
managed to plague humanity but also confound us due to their spontaneous
nature. People around the world has used many means (innovation diffusion, heat
diffusion, bass theory, agent-based model) to understand and find the underlying
law behind such phenomenon. This thesis strives to understand the general outline
through computational simulation, C++ program. The program is designed to
generate a seeding and member activation using agent-based model, where
random networking and adoption takes place, simulating an actual innovation
diffusion in live community. Random network creates connection, relation and the
number of ties a member might have which allows the adoption process to
propagate within the network, affecting each member by a certain probability. |
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