PROPOSED MARKETING STRATEGY FOR FRANCHISE COFFEE SHOP (STUDY CASE: BENGRAS KOPI IN BANDUNG)
As the fourth largest coffee producers in the world, Indonesia become one of the most potential market for the entrepreneurs to entry coffee shop industries. Nevertheless, one of small business local coffee shop in Bandung, Bengras Kopi. The phenomenon of coffee as the local wisdom in Indonesia enco...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/32842 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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