CONSUMER PREFERENCES ON PURCHASE OF RESIDENTIAL HOME IN CIMAHI REGION: APPLICATION OF FACTOR ANALYSIS

The increase of population growth rate will also lead it into an increase of houses needs. One of primary human needs is needs of residence. As a place to live in, residential is one of primary needs other than food and clothing needs. So this research would like to know that the consumer prefere...

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Bibliographic Details
Main Author: Ibrahim, Shiddiq
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/33071
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Institution: Institut Teknologi Bandung
Language: Indonesia