PROPOSED MARKETING STRATEGY FOR CUSTOMER ENGAGEMENT (CASE: YOJU – COLD PRESS JUICE)

Today many people are aware of their health to maintain they are eating healthy. They feel that maintain eat healthy habit will help them a healthy life. Health is a valuable asset in life. The latest research from Mintel's market intelligence agency about Southeast Asian consumers, especially...

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Bibliographic Details
Main Author: Islami, Amanda
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/34145
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Institution: Institut Teknologi Bandung
Language: Indonesia