RECIPIENTS’ REACTION TOWARD POLITICAL SELF-DISCLOSURE IN SOCIAL MEDIA AND WILLINGNESS TO SHARE TACIT KNOWLEDGE: AN INDONESIAN EMPIRICAL STUDY

• Main Author: Satriavi Yudhistira, Diaz
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/34785
• Institution: Institut Teknologi Bandung

Having the ability to develop a new knowledge is important for any organization which interact daily with changing environment. In organization context, individuals are prime mover for the organizational knowledge creation. Thus, human, especially their knowledge, is considered as very important for organization. Nurturing knowledge sharing is one example of how organization embraces the importance of people in business. Through knowledge sharing, organization links the individual knowledge with other individuals, groups, and firm’s knowledge to create new knowledge for organization. However, an organization also needs to nurture a good workplace ecosystem for its members to keep the knowledge sharing process runs properly. Expert implies that the greatest impact factor for tacit knowledge sharing between individuals is personal relationship. Thus, apart from knowledge-able members, organization also needs a good human relationship to facilitate the knowledge exchange flow among individuals and starts organizational knowledge creation process to maintain its competitive advantage. Recently, research in communication field of study reports that disclosing political view by posting political information on social media has a negative and significant correlation to co-workers’ reaction e.g. liking, trust, helping behaviour, and performance rating. Another survey in psychology field of study also reports that several respondent agree/strongly agree that they avoided some co-worker due to their co-workers’ political view as a result of political discussion at workplace. ii From knowledge management perspective, these findings open a research opportunity as trust and relationship conflict (i.e. avoidance) are related variables to knowledge sharing. If political self-disclosure has significant and negative correlation to recipients’ reaction (i.e. liking, trust, and avoidance), then political self-disclosure should also has relationship to recipients’ willingness to share and use tacit knowledge. Limited amount of research has been conducted to study this relationship. In addition, previous researches implies the rareness of studies in political self-disclosure topic especially in workplace setting. To address these research opportunity, current study explores this topic from recipients’ social media passive consumption point of views in workplace setting. This research conducts a cross-sectional study in one public sector organization in Indonesia. An online questionnaire survey with seven-point Likert Scale and Experimental Vignette Method (EVM) approach is used to collect data from respondents. Partial Least Square SEM then used to analyse the 144 useable data. This study implies that perceived value dissimilarity has no effect to all other variables in the research model. Contrary, perceived content negativity has a weak and significant indirect effect toward recipients’ willingness to share organizational tacit knowledge. Further, relationship between perceived content negativity and willingness to share organizational tacit knowledge (WSK) only occur and gain significance level trough avoidance intention and liking. The relationship did not occur through both Affect Based Trust and Cognitive Based Trust variables. All in all, this model explains 24.30% variance of the WSK variable. This result is relieving and creates optimism especially in knowledge management perspective as political self-disclosure did not affect too much on professional willingness to share tacit knowledge toward the discloser. However, this study is limited as only collects data from one public sector organization and applies small sample size. Thus, conclusion of this study should be used with consideration especially for generalization purpose in other workplace setting.