THE ANTECEDENTS OF USER INTENTION TOWARDS DIGITAL COLLABORATIVE CONSUMPTION PLATFORM IN INDONESIA

• Main Author: Burhanuddin Ahmad, Lukni
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/34908
• Institution: Institut Teknologi Bandung

The rise of Digital Business has been happening in several countries globally since Silicon Valley’s Brand has monopolised the world technology lifestyle especially in Digital Domain. The digital business’s multiplier effects have affected the startup ecosystem especially in developing countries including Indonesia. When the first phenomenal Indonesian Made Digital Forum Community, “Kaskus”, reached its peak in the early of 2000, many companies develop some digital platform from various sectors such as P2P Lending (Financial Technology), Ride Hailing Apps (Transportation Technology), Schooling Apps (Educational Technology), and Calling doctor that come to our house through digital application. Most of them failed, and only a few still exist and develop bigger which then become Indonesian unicorns like Gojek, Bukalapak, Traveloka, Tokopedia, and other smaller potential startups. The monetising of digital platform is mostly based on sharing economy, a collaborative consumption, how they maximise the utilisation of a product by sharing its usage, charging a fee for its use and the price will be determined depending on an offered product, and developing online the peer-to-peer communication. This collaborative consumption platform is many developed in Indonesia, but in the theoretical foundation, the theory of CC is still lack of studies particularly the quantitative research. This study is conducted to assess intention to use digital CC with a quantitative methodology to understand how the market, as a user, responds to the platform especially in Indonesia.