A thesis submitted to the School of Business and Management Institut Teknologi Bandung In the part of the requirement for the degree Master of Science in Management
This research is examine factors that determine the intention to adopt mobile financial services among the Generation Y in Bandung using the Technology Acceptance Model (TAM) and the second generation theoretical model known as a Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). In this...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/34967 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This research is examine factors that determine the intention to adopt mobile financial services among the Generation Y in Bandung using the Technology Acceptance Model (TAM) and the second generation theoretical model known as a Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). In this study, we proposed a revised and extended model in order to provide better explanation on mobile financial services adoption. In addition, this study is also asses the actual use of mobile financial services and its impact on users’ financial capability. We investigate whether the usage of mobile financial services can act as efficient tool for communication and cash management in order to improve the financial capability. The proposed model is tested by using survey data provided by 300 respondents and will be further analyzed using a structural Equation model (SEM). |
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