ANALYSIS OF ITB STUDENTS SATISFACTION OF AYAM GEPREK GANYANG
The increase of entrepreneurial activity leads to intense competition among different types of restaurants. This is due to the change of culinary taste of the younger generation, which therefore, leads small scale culinary businesses to enhance their capacity to be able to compete in the business...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35153 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The increase of entrepreneurial activity leads to intense competition among different
types of restaurants. This is due to the change of culinary taste of the younger
generation, which therefore, leads small scale culinary businesses to enhance their
capacity to be able to compete in the business and maintain customer satisfaction.
Therefore, it is important to investigate what factors affect consumer’s satisfaction in
order to fully enjoy their moment buying the products as well as enjoying the service of
the restaurant. This research is based on quantitative measurement from primary data, as
well as secondary data to support the theoretical findings. This research surveyed 231
respondents from online questionnaire, and is measured using multi linear regression.
The result shows a positive correlation between the expected product quality, price, and
service quality and easiness with the consumer satisfaction. This research encourages
many entrepreneurs to learn the customer’s behavior in terms of satisfaction with their
product/ service in order to better improve their business activity in the future. |
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