THE EFFECTIVENESS OF “PLANS (PERSONALITY FIT BUSINESS)” TRAINING ON CHOOSING BUSINESS CATEGORIES

Based on preliminary research, many entrepreneur students run their businesses which are not congruent with their personality and it will affect the effectiveness of business performance. According to Holland (1985), congruency between personality and occupation (business category) can create person...

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Bibliographic Details
Main Author: Fitria Mustari, Farhanah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/35155
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Institution: Institut Teknologi Bandung
Language: Indonesia