PROPOSED MARKETING STRATEGY FOR FOOD CULINARY BUSINESS: A CASE STUDY OF MEATBRAY
Meatbray is a culinary business that provides food services. Meatbray stands in Bekasi since 2018. this idea was made because the founder has a background in the food industry. Food products offered by Meatbray is a hotplate beef which is then processed with many choices sauce and topping. From 2018...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/35570 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Meatbray is a culinary business that provides food services. Meatbray stands in Bekasi since 2018. this idea was made because the founder has a background in the food industry. Food products offered by Meatbray is a hotplate beef which is then processed with many choices sauce and topping. From 2018 Meatbray highest revenue is about Rp 60,000,000 per month and never exceed more than that numbers, Meatbray need marketing strategies to gains sales and to compete with another competitor because food business barrier to entry is very low.
Meatbray internal and external company condition will be analyzed to get a better understanding about Meatbray current condition. The internal condition will be analyzed by sales analysis on the other hand, the external condition will be analyzed by STP, marketing mix 4p’s, value proposition canvas, competitor analysis, and consumer analysis.
Meatbray need marketing strategy to growth sales for the company today. So marketing strategy such as promotion, discount, and product branding should be right strategy. We planning to use Instagram food blogger and have a campaign for boost promotion.
The implementation of strategy focuses on to how Meatbray can gain more sales. Strategy will be start on March and we will evaluation all strategies on August.
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