BUSINESS STRATEGY FOR KREDIT CEPAT A MULTI-FINANCE COMPANY TO ENTER THE TWO-WHEELER MARKET
Kredit Cepat a multi-finance company has just recently entered Indonesian market in 2013. Kredit Cepat provides financing for consumer electronics and cash loans. Over the course of five years Kredit Cepat has managed to become the leader in consumer electronic in Indonesia with market share of 55%....
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35599 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |