Effective brand positioning strategies for Asian companies entering european markets

This paper serves to aid Asian companies to adopt suitable and effective brand positioning strategies in order to establish a foothold in the European markets. Next, recommendations are given to provide Asian companies with more information and options when entering the European markets. The paper a...

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Bibliographic Details
Main Authors: Tan, Daphne Lay Peng, Chen, Gerald Youxin, Boon, Elizabeth Ting Ting
Other Authors: McGovern, Ian
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8776
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Institution: Nanyang Technological University