Effective brand positioning strategies for Asian companies entering european markets

Effective brand positioning strategies for Asian companies entering european markets

This paper serves to aid Asian companies to adopt suitable and effective brand positioning strategies in order to establish a foothold in the European markets. Next, recommendations are given to provide Asian companies with more information and options when entering the European markets. The paper a...

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Main Authors: Tan, Daphne Lay Peng, Chen, Gerald Youxin, Boon, Elizabeth Ting Ting
Other Authors: McGovern, Ian
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/8776
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8776
record_format dspace
spelling sg-ntu-dr.10356-87762023-05-19T06:09:02Z Effective brand positioning strategies for Asian companies entering european markets Tan, Daphne Lay Peng Chen, Gerald Youxin Boon, Elizabeth Ting Ting McGovern, Ian Nanyang Business School DRNTU::Business::Marketing This paper serves to aid Asian companies to adopt suitable and effective brand positioning strategies in order to establish a foothold in the European markets. Next, recommendations are given to provide Asian companies with more information and options when entering the European markets. The paper also seeks to make clear the concept on the extent of convergence or divergence, its impact and the means to handle it effectively and properly. 2008-09-24T07:24:53Z 2008-09-24T07:24:53Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/8776 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Tan, Daphne Lay Peng
Chen, Gerald Youxin
Boon, Elizabeth Ting Ting
Effective brand positioning strategies for Asian companies entering european markets
description This paper serves to aid Asian companies to adopt suitable and effective brand positioning strategies in order to establish a foothold in the European markets. Next, recommendations are given to provide Asian companies with more information and options when entering the European markets. The paper also seeks to make clear the concept on the extent of convergence or divergence, its impact and the means to handle it effectively and properly.
author2 McGovern, Ian
author_facet McGovern, Ian
Tan, Daphne Lay Peng
Chen, Gerald Youxin
Boon, Elizabeth Ting Ting
format Final Year Project
author Tan, Daphne Lay Peng
Chen, Gerald Youxin
Boon, Elizabeth Ting Ting
author_sort Tan, Daphne Lay Peng
title Effective brand positioning strategies for Asian companies entering european markets
title_short Effective brand positioning strategies for Asian companies entering european markets
title_full Effective brand positioning strategies for Asian companies entering european markets
title_fullStr Effective brand positioning strategies for Asian companies entering european markets
title_full_unstemmed Effective brand positioning strategies for Asian companies entering european markets
title_sort effective brand positioning strategies for asian companies entering european markets
publishDate 2008
url http://hdl.handle.net/10356/8776
_version_ 1770564661840707584

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