Effective brand positioning strategies for Asian companies entering european markets
This paper serves to aid Asian companies to adopt suitable and effective brand positioning strategies in order to establish a foothold in the European markets. Next, recommendations are given to provide Asian companies with more information and options when entering the European markets. The paper a...
Saved in:
Main Authors: | , , |
---|---|
Other Authors: | |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/8776 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |