MARKETING STRATEGY FORMULATION TO ENHANCE BRAND AWARENESS FOR AN ARTISAN BRAND THROUGH SOCIAL MEDIA CONTENT MANAGEMENT: A STUDY AT PT TULISAN SUSUNAN TINTA
Creative economy has been growing strongly in Indonesia since The Presidential Decree for Bekraft establishment. In 2016 Indonesia creative economy has contributed 7.44% to the national economy, while creative economy GDP in Indonesia has grown 4.95% in 2016. The industry rapid growth has encouraged...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35616 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |