THE INFLUENCE OF PERCEIVED MNEâS CSR PERFORMANCE ON CORPORATE REPUTATION AND THE MODERATING EFFECT OF CSR TYPE IN EMERGING MARKETS
The study is aimed to show whether perceived MNE’s CSR performance can be a factor that positively influence corporate reputation, where CSR type (“do-good” CSR vs. “do-noharm” CSR) act as the moderator on this relationship. To measure this relationship, this study focuses on the perception of st...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35738 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |