The effects of CSR reputation and CSR crisis response strategy on investor judgments

• Main Author: GOH, Clarence
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: corporate social responsibility; crisis response strategy; reputation; crisis; corporate communication; Accounting; Business Law, Public Responsibility, and Ethics; Portfolio and Security Analysis
• Online Access: https://ink.library.smu.edu.sg/soa_research/1977; https://ink.library.smu.edu.sg/context/soa_research/article/3004/viewcontent/SSRN_id3732628.pdf
• Institution: Singapore Management University

I use a controlled experiment to examine, in the context of CSR crises, whether investors’ investment judgments are influenced by a firm’s CSR reputation and CSR crisis response strategy. I find that for good CSR reputation firms, the use of a rebuild or deny crisis response strategy does not lead t...