FORMULATING BUSINESS STRATEGIC DIRECTION TO ENHANCE PERFORMANCE; A CASE OF B-DONAT COMPANY
B-Donat is a small company that produces cakes and donuts for middle-to-lower market segments. Founded in 2012 by Effendi Ritan with a traditional small factory, the company began producing donuts every day for buyers based on orders received. The main buyer of the product from B-Donat is reseller a...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35747 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |