ENHANCING THE PRODUCTIVITY OF SALES VISIT IN B2B CONTEXT AND THE COMPANY BUSINESS PROCESS: A STUDY AT PT ALA, DISTRIBUTOR OF FMCG PRODUCT
Product distribution is an essential part for any FMCG products as it’s a doorway that connect the products with their consumer. The wider the distribution of a certain product, the easier it is for the consumer to access that said product. Nowadays, products are distributed into two markets; modern...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35765 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |