BUSINESS STRATEGY FOR âKIDDOâ TO BE THE LEADING FAMILY ACTIVITY MARKETPLACE IN INDONESIA
Kiddo is a marketplace brand from PT Kebanggaan Anak Indonesia, which was launched to the market in September 2018. This study aims to formulate creative business strategies so that Kiddo can achieve the company's short and long-term growth targets. The research methodology used is a quantit...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35789 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |