SOCIAL MEDIA MARKETING STRATEGY FOR A THREE-STARS HOTEL, USING DIGITAL CUSTOMER JOURNEY/EXPERIENCE APPROACH: A STUDY ON THE BNB HOTEL JAKARTA

The BnB Hotel is a three-star hotel located in strategic area of North Jakarta, namely Kelapa Gading. Inspired by the philosophy of metal that durable, The BnB Hotel stands from the Bold and the Best Values. Comes with a price that is very affordable, it does not mean cheap services and facilities....

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Bibliographic Details
Main Author: Vika Pramesti, Regina
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/35795
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Institution: Institut Teknologi Bandung
Language: Indonesia